The preliminary phase:

The project managers work together with the company in order to improve their understanding of the strategy and the given issue. On this base, all our networks and information sources are used to find out what interlocutors it will be relevant to meet on the field. If necessary, an extra formation of the project managers takes place. Before the departure, a precise schedule of meeting is fixed and given to the company.

The field phase:

The project managers go to the chosen country. The length of this phase is determined in close cooperation with the company. On site, they meet the key speakers of the sector and try to obtain the other information thanks to the different domestic agencies. At this stage, the project managers take advantage of their position as students to obtain information more easily, as well as networks of alumni from the Parisian business schools. This phase enables us to confront the first conclusions pulled in the preliminary phase with the real market. This is the guarantee for an impartial, exhaustive and qualitative study.

The synthesis:

From the previous phases, the project managers analyze all the information collected to express their recommendations. The results of the study form a complete report and an oral presentation.